End to end software
There's a lot of talk about 'agile' in business. Agile processes started in software (taking advantage of its inherently 'soft' nature) and some of us don't know any better.
The dual loops in the diagram are the key to successful software development: the process should be continuous and consistent, with discrete phases. The best methodology is the one most adapted to the way your organisation operates.
We at Adaptive know this, so we don't prescribe. We observe and optimise where needed. We have experience in all phases of the software lifecycle, from initial design and architecture, to coding and standards, to release and environment management, to testing, to monitoring and user insights.